FLEURIR- meaning 'to bloom'
Who is AMÉLIE GEORGE?
Amélie: reflects a French, feminine influence of beauty and lustre.
George: couples a modern, Greek, masculine balance to the brand. George or ‘Georgos’ intertwines a sense of strength to the designs.















Creative Team
Direction and Styling / Amélie George
Video / One Heart Studios
Makeup and Hair / Sophie Knox
Dresses / Karen Willis Holmes